Tue 24 Apr 2007
I am doing some research about the use of stories, fables and myths in large companies as part of a proposal I am preparing. I came across this fantastic six-part series of articles about the topic:
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April 24th, 2007 at 9:09 am
Antoin, this is a fabulous way to discover a companies “center of gravity”. The founding story is really important, who the hero’s are, how the culture gets built etc. It really gives you the “personality” of a company.