Stories at the heart of the company.

Posted: April 24th, 2007 | Author: jadearama | 1 Comment »

I am doing some research about the use of stories, fables and myths in large companies as part of a proposal I am preparing. I came across this fantastic six-part series of articles about the topic:

Part 1

Part 2 

Part 3

Part 4

Part 5

Part 6

One Comment on “Stories at the heart of the company.”

  1. 1 Paul Sweeney said at 9:09 am on April 24th, 2007:

    Antoin, this is a fabulous way to discover a companies “center of gravity”. The founding story is really important, who the hero’s are, how the culture gets built etc. It really gives you the “personality” of a company.

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