So I’m here at Les Blogs in Paris for two days. Robert Scoble are talking about conversations. They are telling some interesting stories. The basic idea is about turning public relations into a conversation. They have a book out, and stories about Vichy, Target, and so on.
Of course the question is, why do some companies not blog, even though they see it’s a good idea?
It’s because it’s just not the way many companies work. They just don’t believe in putting someone out to speak for or about the company.
I was just thinking, it would be great if Michael O’Leary of budget airline Ryanair had a blog. It would be entertaining anyway. But seriously, it could be a great way for Ryanair to move to the next stage as an Internet company.