Someone recently asked me how the music industry can deal with piracy and make money out of online downloads. I had a few ideas about it (mainly centred around the idea that you just can’t lock down music copying completely). Revenues are falling in the industry, from around $38 bn to less than $30 billion in a few years and that’s without taking inflation into account. But I thought I’d throw it out there –
- what concrete steps can the music industry take to stop, or at least slow down piracy?
- how can the music industry make money from peer-to-peer and music downloads?
- how could they trial this?