I am doing some research about the use of stories, fables and myths in large companies as part of a proposal I am preparing. I came across this fantastic six-part series of articles about the topic:
I am doing some research about the use of stories, fables and myths in large companies as part of a proposal I am preparing. I came across this fantastic six-part series of articles about the topic:
Antoin, this is a fabulous way to discover a companies “center of gravity”. The founding story is really important, who the hero’s are, how the culture gets built etc. It really gives you the “personality” of a company.