in banking

Another look at banking

BankSimple is looking at banking in a different way, boiling banking down to its basics. This could be a model for a rejuvenated, value-focused, Europe-oriented Irish banking sector. There is no point in launching a bank in the Irish market which is a me-too copy of all the other banks we have in Europe (which is what Anglo Irish Bank plans to do and what Bank of Ireland and AIB are continuing to have a tough time doing).

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