Launching the Swords Express

Here’s my latest entrepreneurial venture, the Swords Express, a frequent regular service from Swords (the third-biggest town in Ireland) and Dublin city centre. At present, it can take up to 90 minutes to get to Swords from the city. By using the Port Tunnel, we hope to halve that. I think this service could make a big difference to Swords. I hope I can find ways to get the support of the local community to make this a big success for them and for us. If anyone out there can help or has any comments to make, that would be much appreciated.

From the footer of the confirmation email:

Intellectual Property: The easyGroup of companies has built up a significant reputation in the name “easy” and has a number of trademark applications and registrations in many countries. easyGroup cannot permit others to use the “easy” name without the group’s rights being prejudiced. It follows that no use should be made of the name “easy” (or anything similar to it) without our consent.

That’s easyToUnderstand. They’re definitely not looking for easyMoney. I know it’s easyToForget to capitalize your company name too.