Martin Varsavsky was criticized at Les Blogs yesterday for deleting a weblog post. Apparently you are not supposed to do this. I have to say I didn’t know that it was forbidden to delete posts (I knew it wasn’t a very good idea, but I didn’t think it was forbidden. Anina who is also at the conference agrees.
The guy who writes this weblog about the local government in his area of Paris has been harassed by the police and had court action taken against him in order to try to get him to stop writing about what was going on. He collected EUR 3000 from readers by Paypal to cover his legal costs But still he goes on.
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Joel de Rosnay, a panellist here at Les Blogs says that video can be too emotional. It’s too easy to put together a piece of video which shocks people or pulls their heartstrings. But it’s really a cheap trick, used all too often on mainstream television.
When will big companies really embrace the idea of having a conversation with customers? Will they do it voluntarily, or will they be forced into it? By new competitors who do communicate better? By scandals and annoying customers?
Here at Les Blogs, there are a number of speakers telling us how corporates use weblogs so that a brand is about a relationship with customers, rather than just something on a billboard. They are all from big companies. But really, these companies are still using weblogs very well.
Robert Scoble says that one of the reasons he (and others) got into blogging because they had a lot of time on their hands. It isn’t time that it just takes time to write. You also have to spend an awful lot of time listening. Listening (really listening, not just browsing) is hard, it takes a lot of time.
So I’m here at Les Blogs in Paris for two days. Robert Scoble are talking about conversations. They are telling some interesting stories. The basic idea is about turning public relations into a conversation. They have a book out, and stories about Vichy, Target, and so on.
Of course the question is, why do some companies not blog, even though they see it’s a good idea?
‘Fon calls itself a movement. It has a manifesto and uses words like solidarity and revolution. The design of Fon’s Web site is reminiscent of Soviet propaganda art. Fon comes complete with its own lingo, with participants known as Foneros, Bills, Linuses and Aliens.’